![]() On the other hand, companies can choose to avoid this margin-eroding competitive intensity by choosing to put less energy into red oceans, and instead pioneer blue oceans - markets largely untapped by competition. In this competitively intense ocean segments are niched and products are commoditized turning the water red (either the red ink of losses, or the blood of flailing competitors, choose your preferred metaphor.) Competition intensifies, features blossom, prices decline and the marketplace loses margin as competitors rush to sell cheaper products in order to maintain share. The thesis is that most companies focus on competing against rivals for share in existing markets. It became a huge best-seller, and remains popular today. Download the Blue Ocean mobile app today.Blue Ocean Strategy (Chan Kim and Renee Mauborgne) was released in 2005 by Harvard Business School Press. ![]() Use our daily economic calendar to plan your daily strategy.Stay on top of financial events with our Trading Central newsfeed.Practise trading the markets without risking your capital using your free demo account.Benefit from secure 256-bit SSL encryption technology. ![]() Fund and manage your account directly via the Blue Ocean mobile app. ![]()
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